When Phil Dumontet moved to Boulder, Colorado in 2017, he was surprised to see that the outdoor sport mecca of the country didn’t have a signature city marathon. Sensing an opportunity, he spent the next four years working to create Boulderthon — the ultimate downtown marathon experience that the city deserves.
Since debuting in 2021, Boulderthon has seen incredible success with thousands of participants from 50 states and 15 countries. It was also named one of the top half-marathons in the US and one of the most beautiful half-marathons in the world.
Now, after doubling its participant cap for its upcoming third edition, we’re proud to announce that Boulderthon is partnering with Easol to fuel its growth.
“Boulderthon registrations are up over 100%+ year over year, and we're so thrilled to have doubled our participant cap to 8,000, up from 4,000 in 2022,” says Phil. “This explosive growth made partnering with Easol a logical next step as we continue to establish ourselves as a premier U.S. marathon.”
Powering a trailblazing marathon with experience commerce
Boulderthon takes place in the fall at the foothills of the Rocky Mountains, a favourite trail among Olympians, world-class athletes and leisure runners alike. The event includes a marathon, half-marathon, 10K, 5K, and kids run.
With its partnership with Easol, Boulderthon is not only preparing for this year’s event in October but is also looking to future-proof its business and supercharge its growth.
Unlike the old ways of ticketing, Easol’s Experience Commerce puts the control back into the hands of event organisers, so that they can run and sell their event on their terms.
Use Easol’s all-in-one toolkit to build a fully branded website with a customisable booking journey, set your own booking fees, configure your payment methods, own your data to track customers that’s critical for advertising campaigns and so much more.
