Stories — Guides — Ideas

Inspiration for Experience Creators

STORIES — 4 MIN READ

Easol raises $25m Series A to power experience creators globally

We’re bringing you more tools, more firepower and more ways to grow your experience business.

STORIES — 6 MIN READ

Open Letter - create moments, not things

Why we built Easol - an open letter to experience creators worldwide.

STORIES — 5 MIN READ

A new era of wellness - taking Wanderlust to the next level

Co-founder and CEO of Wanderlust, Sean Hoess, on their partnership with Easol, vision for the global wellness brand and new ventures on the horizon.

STORIES — 6 MIN READ

How creating a community for women launched these sold-out surf experiences

From the jungles of Costa Rica, creators Giulia and Mona show us the power of collaboration and community in building A Week Awake.

GUIDE – 6 MIN

How to customise a website theme on Easol

Learn all the tips and tricks for turning an Easol theme into your brand’s masterpiece.

GUIDES — 5 MIN READ

How to build a website for your experience business

Discover the three ways to build a beautiful experience commerce website with Easol.

IDEAS - 3 MIN READ

The Easol Showcase: Creator stories, industry insights, and more

Here's what you missed at our biggest ever event.

GUIDES — 5 MIN READ

5 types of experience businesses growing with Easol

From wellness, sports, festivals, adventure to food and drink - see how these creators are transforming the way they sell with experience commerce.

GUIDES — 7 MIN READ

The new way to sell experiences online

Introducing Easol: The first Experience Commerce platform for managing your entire experience business, on your terms.

GUIDES — 3 MIN READ

Manage customers seamlessly with all-new booking manager

Update booking items, apply discounts, change guest information, issue refunds and more – on your terms.

GUIDES — 3 MIN READ

Introducing checkout on your own domain

Your customers can now go from your homepage to booking - all on your own domain.

GUIDES — 3 MIN READ

How to boost sales with all-new payment plans

Increase conversions for your experience business with payment plans your customers will love.

GUIDES — 6 MIN READ

How to hire and work with Easol Partners to launch a new website

From branding to web development, learn how to collaborate with Easol Partners to build and launch a killer website.

GUIDES — 6 MIN READ

Why the world's leading festival organisers are leaving traditional ticketing platforms behind

Meet Easol’s experience commerce – the new way to grow your festival business.

GUIDES — 5 MIN READ

7 steps to launching your experience business on Easol

Learn how to get started on Easol, launch your website and sell experiences.

STORIES — 6 MIN READ

Easol raises $4.5m to pioneer a new era of experience commerce

Led by Notion Capital with participation from Y Combinator, Foundation Capital, and Slow Ventures.

GUIDE – 6 MIN

7 tips for non-designers to create a beautiful website

Level up - from selecting fonts, colour schemes to messaging and photography; create your own brand assets to launch a website for your experience business.

GUIDES — 3 MIN READ

Introducing Easol Website Themes

Creating, launching and selling experiences just got faster with our website themes.

GUIDES — 6 MIN READ

Why the old ways of selling experiences don't work

Traditional e-commerce, marketplaces, and booking tools were made for selling 'things' not experiences.

GUIDES — 3 MIN READ

Introducing the Easol Partner Directory

Find approved partners from designers, developers, photographers and more to launch and grow your experience business.

STORIES - 4 MIN READ

How Unplugged achieved 90% occupancy rate

Creators Ben and Hector share their strategy for achieving 90% occupancy rate in the first year for their digital detox cabin concept.

GUIDES — 5 MIN READ

How to prepare your experience business for Apple's next iOS 14 update

Why moving your checkout to your own domain is one of the best ways to protect your experience business.

GUIDES — 5 MIN READ

Better Days Are Coming - read our 2021 experience economy trend report

Our global community share stories on how you can adapt and get your experience business to thrive despite challenging times.

STORIES - 4 MIN READ

How Trail Pursuit sold 1600+ tickets for their first event

Learn about Trail Pursuit's strategy for launching their first trail racing series with Easol.

STORIES – 6 MIN

Flock Together - reclaiming the outdoors for Black, Brown, and people of colour

How this bird watching collective has created a global community to combat the underrepresentation of POC in nature and provide a space for healing.

GUIDES — 3 MIN READ

Sell upgrades and more with all-new modifiers

Meet the feature that will help you increase revenue and expand the possibilities of your experiences.

STORIES – 4 MIN

How this surf therapy business' rebrand led to a feature in British Vogue

From branding to web design and development, see how Resurface worked with Easol Partners to launch its new brand.

GUIDES - 8 MIN READ

How to migrate your website to Easol like a SEO Pro

Learn how to boost your search rankings when switching to Easol with our SEO migration guide.

STORIES - 4 MIN READ

How Envision Festival grew their launch revenue by 600%

Envision’s Head of Sales shares the tools and tactics they used to get triple digit growth in ticket sales.