E-commerce tools designed for experiences

Everything you need to create and manage the experience business of your dreams—along with the tools you didn't know you need.

One platform, working together

You no longer have to stitch together multiple tools that weren't built for you and don't work together. Easol is the all-in-one platform that puts you in control.

01 Websites

Own your brand and your end-to-end booking experience.

A browser window with Nomadic website visible

Website themes

Bring your experience to life with one of our fully customisable themes built by UX and SEO experts.

Connect your domain or host for free

Host your store on your own domain, or host for free with fast, unmetered web hosting and a free SSL certificate for all websites.

Store builder

Optimise for conversion with our easy-to-use, modular store builder with ever-expanding library of pages, blocks, and site features that automatically adapt to your branding.

High Volume & burst traffic capacity

Make the most of key sales dates with no downtime during launches, flash sales, promotions, or any other moments of high traffic.

Custom booking journey

Build the journey that makes the most sense for your business, and A/B test different journeys to configure the most efficient sales driver.

Support tools

Integrate customer support within your contact form, or set up custom chatbots to address customer support questions live and reduce load on your team.

02 Selling

Sell any type of experience with any level of complexity.

A browser window with Nomadic website visible


Sell experiences by customising event information, managing specific pricing and promos, and tracking inventory by individual event or across your portfolio of events.


Go beyond event tickets and add on items like transportation, food & drink, equipment hire, merch, and special programming like day trips, fitness classes, nights out, and many more.


Manage lodging inventory on the same backend as your ticket sales, and manage complexities around room-types, occupancy, extended nights, and more.

Repeated & recurring events

Easily shape the duration and frequency of events, setting them to repeat on any schedule and adding booking rules to automatically create availability.


Combine products into a package and sell at either a discounted or increased rate, or let customers make selections and set custom pricing and payment rules.

Guest requirements

Prompt customers to provide information before or after checkout to complete their order, e.g., timing specifications, meal selections, and clothing sizes.

03 Payments

Give your customers flexible payments options.

Custom booking fees

Control the fee you charge not just at the experience level, but also by extra, accommodation, and package type, or opt to remove booking fees altogether.

Full payment stack

On top of credit cards and wallet payment like Apple Pay and Google Pay, offer Instant Bank Transfer for lower fees and no risk of chargebacks.

Deposits & payment plans

Give customers payment flexibility with the ability to place a deposit and pay off the balance later, or the option to pay in instalments that you set or with Klarna.

Group pay

Allow customers to buy experiences as a group, paying off the total balance however they choose and individually determining if they want to pay with deposits.

Booking insurance

Offer customers the ability to protect their purchase when checking out should they need to cancel for unforeseen circumstances.

Link & off-platform payments

Send customers links to make a payment directly, and allow customers to pay off-platform if taking payment in cash, keeping track of payment status in the Easol platform.

04 Bookings

Manage all of your customer bookings in one place.

Edit and create new bookings

Easily create or make changes to a booking post-purchase, adding guest info, applying discounts and promos, and managing balance due.

Group bookings

Allow guests to book an experience as a group, inviting others to a booking, updating guest info, and paying as a group.

Bookings import

To ensure a seamless migration, import paid bookings from other platforms and keep all of your customer details in one place.

Cancel and refund bookings

Cancel at any time and automatically release stock and calculate the refund due, in either full or partial amounts.

05 Marketing

Understand your customer and optimise your marketing.

Automated customer comms

Easily send emails to customers based on their booking status, payment status, and ticket status, and re-engage your customer with abandoned cart emails.


Send your customers custom built, ready-to-book baskets with pricing you set and a personalised message.


Set up post-checkout automations for other items on sale based on items just purchased in order to increase basket size per customer.

Voucher codes

Generate monetary or percentage discount codes for customers to apply at checkout with complex application rules.


Set up time-based promotions for any product or package that will automatically display on your site.


Turn your customers into your biggest sales channel by generating custom links to track clicks and sales.

06 Data & Reporting

Customise your reporting and get the data you need to level up.

A reporting dashboard

Reporting suite

Easol comes geared with pre-built reports to help you understand how your experience business is performing and help you optimise moving forward.

Analytics integrations

Integrate with your preferred marketing analytics tools through Google Tag Manager, and set up pixels from social platforms to track traffic and conversions.


Use our data visualisation tools to stitch together your own custom dashboards, and then either limit access to an individual team member or share company-wide.

Custom reporting

Work with Easol Support Teams to build out custom reports based on the specific needs of your team.

Book a demo

Start Selling Today

Book a demo with a member of our team to talk about growing your business on Easol.

The more info you provide, the quicker we'll get you paired up with one of our amazing experts!

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Type of event*

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