MUSE : BLOG

Easol raises $25m Series A to power experience creators globally

We’re bringing you more tools, more firepower and more ways to grow your experience business.

Today, we’re excited and proud to share that Easol has raised $25m in Series A funding led by Tiger Global with participation from existing investors Notion Capital, Foundation Capital, Y Combinator and FMZ Ventures led by Michael Zeisser, the former Chairman of US investments at Alibaba who is also joining the board.

“The only way to make sense out of change is to plunge into it, move with it, and join the dance.” - Alan Watts

Making it through together

Over the past two years, we have been incredibly inspired and humbled by our community of experience creators on Easol through the hardest times of your business.  

For example, with new creators like Unplugged launching their digital detox cabin experiences right in the height of the pandemic, running creators Trail Pursuit launching and selling out socially distanced trail races and Unsettled - creative co-work/live retreats around the world.

On our hardest days, it is this relentless grit that has kept myself, Lisa and our formidable Easol team going to come out of these times together stronger than ever. 

Throughout this time, we’ve stayed true to our mission to power your experience business enabling you to ‘Create moments, not things’  with an experience commerce platform that is built around you, the experience creator. Putting the technology, ownership, and possibilities in your hands – so you can create experiences that shape the future.

What's next

With this new investment we’re excited to invest heavily further into our product bringing you more new and exciting tools, with more firepower for you to grow your experience business. AND we’re launching our first series of Easol Creator community events! 

And we’re looking forward to having new partners on the journey with us:

Evan Feinberg from Tiger Global: "Easol’s market-leading platform and industry expertise allows clients to imagine and market unique experiences for consumers. In the rapidly expanding experience commerce market, we believe Easol is poised to capture outsized growth, and we are excited to partner with Ben, Lisa and the Easol team."

Chris Tottman from Notion Capital: "Ben and Lisa are phenomenal at building culture which is attracting exceptional talent to join their team. This enables them to truly connect with their creators and the mission for Easol to have impact from day one." 

Just a few of the ways we’ve stayed true to our mission so far:

  • We transformed our pricing to be subscription based to reduce your transaction fees.

  • Launched the ability for your customers to check out on your own domain - helping to combat Apple’s iOS 14 updates

  • Released Modifiers - one of our most anticipated features yet - to enable you to sell upgrades and more to increase revenue.

  • Introduced our first Easol website themes - enabling you to launch beautiful websites with themes built for experiences - going from an idea to on sale in as little as 24 hours

  • And you can now hire an Easol Pro through our approved directory of designers, developers, photographers and more!

Join us and hear Easol’s plans for 2022

We’ll be hosting a live Q/A with our team to share our plans with you for 2022 - more details coming soon!

Ben & Lisa

Easol Co-Founders

PS. We’re hiring!

We're hiring across all teams for software developers, customer success, sales folk and more - know anyone?