Calling all festival organisers, creators and promoters
We’re re-emerging from the most monumental shock our industry has ever experienced. While it’s great to see festivals come back after two years of postponements, we’ve returned to an extremely challenging environment, clouded by a perfect storm.
Between rising costs within the supply chain, labour shortages due to the pandemic and cost of living crises affecting sales, it’s becoming increasingly difficult for many of us to run profitable festivals. These problems are made worse by old and outdated systems that festival organisers, creators and promoters are forced into using. Festivals are weathering the storm with crumbling infrastructure.
But these challenges present an opportunity — an opportunity for our industry to rise up and reinvent itself.
Introducing the Easol Showcase: Festivals Edition
We’re excited to launch a new all-in-one toolkit to power the revival of the festival industry. We’ll be unveiling this, along with strategies to grow your festival, stories from the world’s leading festival organisers and more, at our Easol Showcase: Festivals Edition event on September 22, 5PM UTC+1.
Save your spot and get ready for the rebirth of the festival industry.
Discover the new way to sell festivals
We researched, we listened, we learnt, we built and now… we’re sharing. We’ve put together a showcase that looks forward and reimagines the way we sell festivals — a toolkit that empowers creators of all sizes to take back control and increase revenue.
Here's what to expect at the showcase...
OUR STORY: FROM ORGANISING FESTIVALS TO POWERING THE FESTIVAL INDUSTRY
Discover how the challenges of creating Rise, Europe’s leading snow sports and music festival, and Beyond Adventures, led Easol co-founders, Ben and Lisa Simpson, to build a platform designed to give festival organisers full control of their business.
THE PLATFORM: INTRODUCING EASOL FOR FESTIVAL ORGANISERS
Welcome to Experience Commerce for festivals, where we've redesigned ticketing from the ground up. Key takeaways include:
How you can use one platform (not six) to manage everything you need — your website, booking, payments, marketing and more
Why the old ways of ticketing no longer work
How to escape long-term contracts, unnecessary booking fees and payment delays that restrict business growth
SALES: STRATEGIES TO GENERATE MORE REVENUE FOR YOUR FESTIVAL
We’ll cover all the ways you can increase conversions and make more revenue, including:
How to decide what to charge and keep 100% of your booking fees
How to increase your average basket value and booking conversion
How to migrate to Easol and level up your brand online by working with our directory of approved, 3rd party creatives and developers
MARKETING: WHY OWNING YOUR CUSTOMER DATA IS KEY TO GROWTH
The power of owning and tracking your customer data is critical to the success of your marketing campaigns. We’ll cover:
How to own and track your customers throughout the booking journey
How to leverage customer data for advertising campaigns, including retargeting
FESTIVALS ON EASOL: SUCCESS STORIES FROM THE WORLD’S LEADING FESTIVAL ORGANISERS
Hear inspiring stories, actionable insights and proven tactics from members of our festival creator community that you can use to supercharge your own festival business.
Q/A FIRESIDE CHAT WITH EASOL CO-FOUNDERS AND FESTIVAL CREATORS
This is your opportunity to ask Easol co-founders and other festival creators for tips and advice.
Save your spot at the Easol Showcase
Don't miss out on this showcase — see Easol in action, learn how you can futureproof your festival, hear success stories from world-leading festivals and more!
Sign up now to save your spot.