Having the right data at the right time can completely transform the way you sell experiences, helping you make smarter decisions for your business and grow like never before. That’s why we’re excited to launch our all-new Data & Insights product!

Want to know which of your experiences or tickets are performing the best and which need a marketing push, where your customers are coming from and what their favourite payment methods are? Or maybe a forecast of upcoming revenue in the next week? 

With Data & Insights, you can find the answers you need, visualise everything in customisable dashboards and get actionable insights to improve your business — all with just a few clicks. This new tool is another way we’re bringing experience creators like you even more power and control over your business. 

Check it out…

1. Access your data, when you need it

On Easol, you own your data, which means you can access it whenever you need it — the way it should be! Not only can you view your data through reports, but you can also sort, search, apply filters and save commonly used report configurations for even easier and faster access.

Plus, you can download reports as raw data so that you can plug it into any third-party tools you use.

To learn more, check out how to view and export your reports.

2. Visualise your data, your way

On top of reports, you can also create dashboards so that you can visualise and monitor the most important metrics to your experience business, all in one place. 

You can customise your dashboards’ with different types of charts and graphs, different filters and even different terminology to ensure your data best serves your business. With configurable layouts, you can also build and update dashboards to suit your needs. 

Dashboards are also a great way to compare data so that you can easily track performance over time, across different regions, between different products and more.

To learn more, check out how to create dashboards.

3. Get insights, take action

As an all-in-one platform, Easol provides data that covers every step of your experience business’ lifecycle, so that you can get as much actionable insights as possible. 

See the impact of your marketing on sales, keep track of critical guest information for customer support, get visibility on cashflow and payments and more.

To learn more, check out different types of reports available.

What’s next?

Our team is continuously improving these new tools to help you better grow your business. Keep an eye out for even more data points, more visualisations, more customisation capabilities and more in-depth insights.

Not sure how something works? Have feedback on a feature? We’re always happy to hear from you. Get in touch with our team at support@easol.com.

Or if you’re new to Easol, book a demo and discover how the platform can grow your sales and supercharge your experience business.

Gabor Mikes

Product Manager

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