Platform - Easol

YOUR ALL-IN-ONE PLATFORM FOR EXPERIENCES

One Platform, working together

Easol is the all-in-one platform built for experience creators. From websites and bookings to payments, marketing and reporting, Easol brings everything together so you can sell more, cut costs, and own your brand end-to-end.

  • Website
  • Booking & Sales
  • Payment & POS
  • Marketing & CRM
  • Data & Operations
  • Support
  • Capital

Website

Design your dream store (no/low-code)— from homepage to checkout, all on your own domain. Launch a professional-grade website without needing developers. Easol websites are built to look beautiful, load fast, and convert visitors into paying customers.

  • Limitless design freedom

    Bring your experience to life with a fully customisable theme or build from scratch with custom code. Own your brand and your booking experience end-to-end.

  • Drag-and-drop builder

    Create fast with an easy-to-use, modular store builder, featuring ever-expanding library of blocks and features that are optimised conversion and automatically adapt to your branding.

  • Hosting and domains

    Launch your store on your own domain for free with fast, unmetered web hosting and a free SSL certificate for all websites.

  • High-volume traffic and reserved carts

    Manage high-volume traffic and prevent downtime during launches and flash sales with virtual waiting rooms and reserved carts.

Booking & Sales

Sell tickets, timed entry, packages, add-ons and upsells — all in one seamless flow. Build the customer journey that fits your experience business, with built-in upsells to increase spend per booking.

  • Customisable booking journeys

    Build the booking journey that makes the most sense for your business and any type of experience. A/B test different journeys to configure the most efficient sales driver.

  • Group sales, proposals and invoices

    Streamline your sales process for groups or high-value bookings with digital proposals that customers can confirm and pay instantly. Generate, manage and send invoices on request for corporate bookings.

  • Packages and upsells

    Sell fixed or customisable packages that allow customers to make personalised selections. Offer automated upsells and extras like transportation, food & drink, equipment hire, merch, and more at key points in your sales journey, including post-checkout.

  • Scheduling and calendars

    Manage repeating experiences with schedules, timelines, multiple dates, start times and capacities that work with your live inventory in a seamless calendar. Add booking rules to override pricing and availability for peak and off-peak hours.

Payment & POS

Power every transaction — from global payments and instalments to fast, on-site sales and upsells — all built for scale and stability.

  • Full payment stack

    On top of credit cards and wallet payment like Apple Pay and Google Pay, offer Instant Bank Transfer for lower fees and no risk of chargebacks.

  • Deposits, payment plans and group pay

    Give customers payment flexibility with the ability to place a deposit and pay off the balance later, or the option to pay in instalments that you set. Plus, allow customers to book experiences as a group with split payment options.

  • Smart FX

    Automatically display prices and accept payments in your customers’ local currency while getting paid in your business’ home currency.

  • Customisable fees, taxes and gratuities

    Collect tips and manage taxes and fees charged at checkout. Or opt to remove booking fees altogether — the choice is yours.

  • Booking protection

    Offer customers the ability to protect their purchase when checking out should they need to cancel for unforeseen circumstances.

  • Walk-in and on-site payments

    Run on-site sales with POS tools, including mobile check-in and ticket scanning, that sync live with your bookings, capacity and inventory — so you can accept walk-ins, upsells and payments in under 90 seconds.

Marketing & CRM

Automate campaigns and manage every customer with a single connected view — turning data into smarter, higher-converting marketing.

  • Automated emails

    Send automated emails to customers based on their booking status and payment status.

  • Promotions and vouchers

    Set up discounts and voucher codes that are fully integrated with your website and bookings to boost conversions.

  • Ambassadors

    Turn your customers into your biggest sales channel by generating custom links to track clicks and sales.

  • Abandoned-cart recovery

    Re-engage your customer with abandoned cart emails that are powered by advanced tracking tools.

Data & Operations

Access insights, automate workflows, and run smoother on-site operations — all from a single connected platform.

  • Dashboards and reporting

    Create your own custom dashboards with data visualisation tools or view pre-built reports to gain full visibility across your business.

  • Custom reporting

    Work with Easol Support Teams to build out custom reports using our Reporting API based on the specific needs of your team.

  • Live capacity management

    Monitor real-time availability to operate faster and deliver smoother experiences.

  • On-site operations

    Configure, customise, and dispatch tickets to your customers. Seamlessly manage on-site guest check-in, sales and upgrades with box office tools.

Support

Deliver faster, more personal support with AI tools that combine booking and customer data to drive revenue and loyalty.

  • Smart triage and resolution

    Manage enquiries in a unified inbox that are automatically linked to booking data to provide world-class customer service.

  • AI collaborator

    Train your AI Support Agent to resolve enquiries, update bookings and surface hidden revenue automatically with audit controls over tone of voice and permissions.

  • Self-service changes

    Allow customers to update their own bookings and guest information with a self-service account to reduce operational workload on your team.

  • Guest data

    Prompt customers to provide crucial information before or after checkout, such as travel information and dietary restrictions.

Capital

Access fair, flexible funding built for experience businesses — fast approvals, transparent terms, and no lock-ins.

  • Transparent and fair lending terms

    Pay a fixed fee, calculated as a percentage of the loan amount, typically 5-12%. No hidden costs and no interest rates.

  • Flexible repayment options

    Repayments happen automatically and adapt to your sales cycle; if revenue slows down, repayments do too.

  • Quick and easy application

    Apply for free in minutes, access funds as soon as 24 hours of approval, and extend financing when you need it.

“Easol helped us deliver the best LoveTrails Festival yet! Massive thank you for all your work in the weeks before and during LoveTrails '23. ”

Love Trails
Rich Williamson, FINANCE MANAGERLove Trails

“Launching our website on Easol really changed things for us because, first of all, we look and act more professional now. No more PayPal links, taking bookings via Instagram and stuff like that. Plus it’s much easier to create experiences and update our website. It’s perfect – we’re stoked!”

A Week Awake
GIULIA, CO-founderA Week Awake

“Easol has completely transformed how we run our events. As a touring experience with hundreds of shows across multiple countries, we needed a platform that could keep up - and Easol delivered. From seamless ticketing to powerful data insights, it’s become the backbone of our operations. More importantly, it gives us full control over our brand, customer journey, and revenue. Just a direct, scalable solution that actually understands experience businesses. We couldn’t recommend it more."

Bingo Loco
Craig Reynolds, Co-Founder and Chief Marketing OfficerBingo Loco